Over 4 decades combined experience in the entertainment industry allowed us to understand what was missing in the realm of digital marketing. We needed to answer some questions.

 

The audience usually prioritize consumption of content being advertised to them, so how can someone with a limited marketing budget, maximize their reach to earn a higher ROI? After trying different marketing solutions, we realized there’s a lot of waste in the industry, and the minority communities like the Latinx population does not get a fair representation it deserves. 

 

When we started collaborating with brands as social media influencers, we found that agencies were approaching personalities based solely on the number of followers and engagement. We were contacted by marketing agencies that didn’t know anything about us or even our lifestyle. Even though we made a great effort for the campaign to feel organic, sometimes there was something amiss that was palpable. 

 

Marketing agencies rarely have a relationship with influencers. They are usually algorithm-based, and that is not always beneficial,  so another question arose: how can we find the best possible match between brands and influencers if we do not have enough information  about them?

 

That’s when we created XUMMA, a boutique agency that focuses on the Latinx market and other minorities.   A community of more than 60 million strong just living in the U.S., with a buying power of 1.2  trillion dollars. 

 

We take pride in having a close relationship with our influencers, which are also people who have a positive impact on society. We want your brand to be connected with people that represent the company’s values. 

 

Our goal is to utilize internet marketing through social media influencers to reach over 100 million people worldwide by matching them with the right personalities, therefore creating a great partnership that adds value to both parties in a sustainable manner. 

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What Moves Us

 

Did you know that the United States is home to around 60 million Latinx from which 52 million are native and bilingual Spanish speakers, making it the 2nd largest Spanish-speaking country in the world after Mexico? 

 

Did you also know that in the past decade, Latinx have accounted for 52% of all U.S. population growth, and their consumption has grown 72% faster than non-Latinx consumption in the past decade?

 

Studies have shown that around 80% of the Latinx community is more likely to buy if the product or service is promoted by someone they can relate with culturally. 

 

These numbers are impressive, but are just numbers. Behind this data, there’s  passionate and vibrant people that look forward to having a fair representation in society. 

 

We believe in inclusivity, and that’s exactly what the colors of our logo represent: our green is from the Mexican flag, the yellow from Colombia’s, we chose the Argentinean flag’s blue tone, and the combination of all the reds in the American flags. 

 

This is the era of inclusion and respect for our cultures and differences. 

 

Immigrants and other minority groups have played an important part in building this country, and that’s what makes the United States so special and powerful. 

 

You want to be part of this revolution? Are you ready to make a great impact in society and at the same time be rewarded with better profits by properly targeting the Latinx community?

 

That’s why we’re here. We’re making sure that we choose the right brands that will have access to more than 100 million people. Part of our job is to be the face of our roster and carefully choose the brands that want to make a positive impact in society.
They only want to collaborate with the companies that are aligned with this change. 

 

Did we mentioned that Latinx will be the majority in the U.S. by 2050? 

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Did you also know that if we combine all the minorities, they will become the majority sometime between 2041 and 2046?

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